Messaging Matters: A Checklist to Enhance Buy-in for Your Ideas
Ronin Institute Research Scholar Seminar Series
Presenter : Thomas J. Buckholtz
Date/time : October 23 at 2:00 PM ET/ 6:00 PM GMT
Attendees : General public
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Summary : Gain a checklist and perspective to use when marketing your endeavors to would-be clientele, colleagues, funders, or other entities. Consider using the checklist for many other activities throughout your life. I developed this and some other checklists, based on perspective from a diverse career. (I have worked with large and small enterprises in aerospace, agricultural research, biotech, business services, computing, defense, education, energy utilities, government, healthcare, high technology, innovation, insurance, Internet, law enforcement, politics, research and development, telecommunications, and venture capital. One role included leading a 2,000-person business unit.) The checklists are broadly applicable, semi-rigorous, and hopefully not overly prescriptive.